Standing Out in a Crowded Market: Differentiation Tactics for Industrial Manufacturers
Today’s industrial manufacturing world is shaped by relentless M&A activity, global supply chain disruptions, an […]
Navigating Disruptions in 2025: Why a Flexible Sales Strategy Matters
Over the past few months, I’ve talked with many industry partners, bracing to respond to tariffs and navigate the un […]
Navigating National Distributors: The Strategic Advantage of Independent Manufacturers’ Reps
Scoring a contract with a big national distributor sounds like a huge win for any manufacturer, right? After all, wh […]
Is Private Equity for Manufacturing Companies the Key to Growth?
Private equity (PE) investments in manufacturing have skyrocketed. According to New York-based investment firm Jahan […]
How Data is Changing the Sales Channel
In the digital age, data is transforming not just how we work but how we live. From social media interactions and ex […]
7 Secrets of Email Marketing for Manufacturers
Email is a great way to reach your audience. Because most people are checking their phones or desktop computers thro […]
4 Ways Manufacturers Can Collaborate Better With Industrial Distributors
Just as a well-oiled machine relies on all its components working together in perfect harmony, your business thrives […]
How to Manage Your Outsourced Sales Team
One of the best ways to grow sales is by working with an independent manufacturers’ representative (IMR). Outsourcin […]